Updated the installation instructions and moved the release script to the `tools` folder.

README.md

@@ -15,7 +15,9 @@ A custom title page      |  A basic example page
 ## Installation
 
 1. Install pandoc from <http://pandoc.org/>. You also need to install [LaTeX](https://en.wikibooks.org/wiki/LaTeX/Installation#Distributions).
-2. Move the template `eisvogel.tex` to your pandoc templates folder and rename the file to `eisvogel.latex`.The location of the templates folder depends on your operating system:
+2. Download the latest version of the Eisvogel template from [the release page](https://github.com/Wandmalfarbe/pandoc-latex-template/releases/latest).
+3. Extract the downloaded ZIP archive and open the folder.
+4. Move the template `eisvogel.tex` to your pandoc templates folder and rename the file to `eisvogel.latex`.The location of the templates folder depends on your operating system:
 	- Unix, Linux, macOS: `~/.pandoc/templates/`
 	- Windows XP: `C:\Documents And Settings\USERNAME\Application Data\pandoc\templates`
 	- Windows Vista or later: `C:\Users\USERNAME\AppData\Roaming\pandoc\templates`
@@ -48,7 +50,7 @@ Here is the actual document text...
 
 ### Custom Template Variables
 
-This template defines some new variables to control the appearance of the title page. The existing template variables from pandoc are all supported and their documentation can be found in [the pandoc manual](https://pandoc.org/MANUAL.html#variables-for-latex).
+This template defines some new variables to control the appearance of the resulting PDF document. The existing template variables from pandoc are all supported and their documentation can be found in [the pandoc manual](https://pandoc.org/MANUAL.html#variables-for-latex).
 
 - `titlepage` (defaults to `false`)